Industry Insights

Who’s better – ChatGPT or Jasper? And would they pass a CPA level exam? We thought we’d get Chat GPT and Jasper.ai to take our CPA level Public Accounting Test. This test is used by employers to assess candidates for roles where a CPA licence is usually required. We analysed the questions into categories to try and see where each AI performed. This is not a scientific analysis but here is what we found...

As businesses face a growing demand for experienced and reliable financial guidance, accounting firms are striving to offer more advanced, personalized services such as Virtual CFO and Virtual Controller. Find out how to make sure new and existing hires have the knowledge and experience to offer these services to your clients.

A successful public accounting firm needs staff that are engaged, enthusiastic, and passionate about the work they do. To make sure you have the best possible employees, it's important to create an online presence that inspires potential employees and encourages current employees to stay with your firm. Here are a few tips on how to promote your public accounting firm to both staff and prospective employees.

Last month, we covered off how to write a compelling job ad, now it's time to start thinking about where to place it. Where you specifically place the ad will depend on who your ideal candidate is, so keep it in mind that you may need to use a variety of sources. We suggest you focus your effort on the advertising mediums that will give you most bang for your buck.